Turin Calling: What the ATP Finals Really Cost (and Who Wins Off Court)
The Nitto ATP Finals paid its players a record $15.5 million in 2025, yet the week generated about €591 million for Turin's economy. This year's edition (15–22 November) opens without its biggest local draw, Jannik Sinner.
The numbers: what Turin put in and what it got back
The 2025 edition generated an economic impact of €591.1 million, a social return on investment of 5.31 and a record 229,879 tickets sold (Coliseum). Ticket takings reached €39.2 million, and between 2021 and 2025 public funding of €80 million produced €342 million in tax revenue (Il Sole 24 Ore).
The players' side of the ledger is much smaller, and it has grown only slowly:
Year | Total prize money | Undefeated champion's maximum |
2022 | $14.75 million | $4.74 million |
2023 | $15.0 million | $4.80 million |
2024 | $15.25 million | $4.88 million |
2025 | $15.5 million | $5.07 million |
Source: The Ace by Aceify, based on ATP figures. Earlier economic-impact estimates (€116 million in 2021, €140 million in 2022, €230 million in 2023) came from EY via FirstOnline and are not strictly comparable with the 2025 figure.
Who actually wins off court
The host region. The 2025 edition created or secured 4,152 jobs and generated nearly €100 million in tax revenue (SEL). The Italian federation put the state's contribution at €13.7 million (Il Sole 24 Ore).
The Italian federation (FITP). Italy holds the hosting contract through 2030, and Turin is confirmed as host for 2027 (Tennis Temple).
The ATP. TV and commercial-agreement revenue goes to the ATP and sits outside the host-city impact figures (FirstOnline).
The title sponsor. Nitto Denko extended its partnership until 2030 (Wikipedia).
The players, but not only here. In 2025, Jannik Sinner earned $6 million at the Six Kings Slam exhibition, against $5.07 million for winning the Finals undefeated (Tennis365). The exhibition circuit now competes with the official calendar for the top names.
The Sinner test: can the model hold without its local hero?
The Italian boom has had a face. Coverage of the 2024 edition credited the presence of home favourite and world No. 1 Sinner for packing the arena (Flashscore). On 6 October 2026, Sinner announced that his season was over because of right-knee inflammation, which rules out Turin, where he is the two-time defending champion (Tennis Majors).
The field so far includes Carlos Alcaraz, Alexander Zverev and Ben Shelton (Tennis Now), and Zverev now has a real shot at finishing the year as world No. 1 (Tennis Tour Talk).
This is the first real stress test of Turin's demand: is it the event or one player? The organisers are betting on the event, with the masterplan for 2026 adding new hospitality areas and raising the Inalpi Arena's capacity to over 13,500 seats (Il Sole 24 Ore). Our view: watch resale prices and last-minute availability in the weeks before kick-off, because they will show how much of the 2025 sell-out belonged to Sinner.
What it means for VIP hospitality
Three points for anyone planning corporate or private hospitality in Turin:
Buy the event, not the draw. Eight players play a round robin, then semi-finals and a final (Nitto ATP Finals), so every session features top-eight names, with or without the home hero.
Check the new supply. More seats and new hospitality areas in 2026 mean more choice. Ask exactly where the lounge sits and what the ticket includes.
Compare packages line by line. Official packages typically bundle premium seating, lounge access and dining (Goal). Transport, accommodation and player access are where offers really differ.
Tennis Hospitality has arranged VIP hospitality at the major tournaments since 2005. To plan Turin or the 2027 clay season, get in touch at tennis-hospitality.com.
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